Passion

What does passion have to do with it?

As a small business owner, you have probably already figured out what role passion plays in your business, if any. If you haven't yet figured it out, or you are having trouble getting your passion up, here as some questions you might ask yourself to try to figure it out: What gets your engines turbocharged? What do you like to do? What are you good at? What is the one thing in the whole world that you could do better than anybody else, given enough time and practice? What are your ambitions? What are your natural born talents? What would you do even if you were not being paid? What makes you feel good? What excites you?

Passion. Every small business owner would be well served if he or she remembers to chose a business for which they have a passion. Choose a business they would run even if they were not making a truck load of money. Choose a business that utilizes their natural talents. Choose a business that gets their energies revved and turbocharged.

When one thinks of the word "passion" it evokes episodes of romantic desire or lust. Physicality. Heat. Magic. The same is true in business. You can have a lust for your business, and whatever it is you do. You can so enjoy your work, that that simple enjoyment makes your business sucessful because you work harder at what you like, you sacrifice more, you give more, you take less. Having a passion for business also invokes a certain element of heat, magic and physicality. But there is a caveat.

No relationship can survive on passion alone. Passion in business (like in your personal life) must be balanced with hard work, innovation, discipline, adaptation, negotiation, and revenue-creation. Passion alone can't pay the rent. Excitement alone can't pay the creditors. Action needs to be taken that is directed, focused and relevant to take that business idea from the romantic stage, to full commitment.