Why should you run a hum drum business that follows the same old rules as everybody else, whether it be in how and where you obtain financing, which venture capitalists you pitch, how and where you market your business, and even how, where and to whom you peddle your products and services?
Dare to be different, one of a kind. In fact, it should be a goal and an aim. It doesn't matter what business you are in. Even conservative fields like investment banking, law and medicine can breed iconoclasm among certain individual firms and companies. I mean, the traditional lawyer may not write a blog. But why should you be a typical, or god forbid "traditional" lawyer. We do not live in traditional times and so every small business owner should be thinking about being more "iconic."
And really, isn't that what branding is all about?
3 years ago
