Does your small business have soul? It it memorable, energizing and has an upbeat tempo and rhythm? Do people care about it? Should they? Would they if they knew about it? And what about the flip side of "soul"? The moral compass. What are the values that drive your business? What is its code of ethics and behavior?
I tend to think that a business either has soul or it does not. But I could be wrong. Maybe a business with no soul can work on this problem and in some way and by some means inject soul into its veins. I don't know. What I do know is that without soul, a business will not have long term viability.
2 years ago
